J.K. Rowling decided to give back to her readers and fans by introducing the “Pottermore” website on Youtube.
Although her publisher would be receiving some revenues from the e-books, the digital audio books will be sold exclusively from Pottermore.com, thus preventing some of the major websites like amazon.com and others like it from hiking up the price. What this means, is that the books will be affordable for all fans and doing it this way makes it the same for everyone.
This is also a way for fan creativity to blossom and grow and make way for the next generation of Potter fans. Starting with Harry Potter and the Philosopher’s Stone, the first novel of the series, the website allows users to interactively navigate their way through the story with brand new illustration. You start out by choosing your magical username, and then as you move through chapters of the book, you are sorted into houses. J.K. Rowling herself has created a slew of questions to help direct users into the correct house. After that, you can choose your wand, shop in Diagon Alley and live life on the campus of Hogwarts, just as Harry did. Points can be awarded to houses by mixing potions, winning games and casting spells. Users will also be able to add drawings, and personalize the experience to show off their skills and devotion. This is a way to get to experience the real nature of each house as seen first hand. In the novels, you see the houses through the eyes of the hero. So, being cast into Slytherin might not be such an terrible thing after all.
After selling four hundred and fifty million copies of the Harry Potter books around the world, Rowling still receives a huge a huge amount of fan mail with drawings, ideas, suggestions, and this for her is a way to really give back to the fans who have remained so devoted to the magical world of Harry Potter.
The website will launch for the first million users who register on July 31st- Harry’s birthday. These are the users that will help to shape the site before its complete launch to all users which is set to take place in October.
The site will then sell the long awaited e-book and digital audio book versions of the Harry potter series directly.